My idea was to develop a global transparency platform after lots of interest from +50 brand owners and +2000 consumers who agreed about an unmet need for transparent product information. A transparency platform for products for the conscious community who care about their lifestyle, health and what they buy. I pitched my idea to investors and participated in three accelerator programs.

Although that idea is on hold, I learned a lot along my entrepreneurial journey. More than ever, I found how hard it is to earn money, and how easy it is to spend it in today’s world, full of marketing hype and thousands of different products in the market. I have worked with many people, including company owners, consumers, and people who shared a fraction of their time with me to share how they felt about Clarenzy.

Being a conscious consumer, I understand the frustration and difficulties in finding the best products to trust in their quality, health, function, sustainability and effectiveness.

I believe that conscious consumers and sustainable & transparent companies should support each other, to empower everyone to contribute to a healthier and happier future for generations.

In the new Clarenzy, I have brought +14 years of expertise, knowledge, and experience to establish a consultancy service for conscious, smart and busy consumers aiming to empower them to make informed shopping and lifestyle choices.